tania.hoffren@gmail.com
I'm Tania Hoffrén, a designer and art director based in Helsinki, Finland. My professional passion lies in the area of branding and digital products. I enjoy crafting and overseeing the big picture, ensuring that all elements—both visual and experiential—come together seamlessly.
Over the past seven years at Fjord, now known as Accenture Song, I've worked with clients such as Business Finland, Fennia, Nordea, Reima, and Sokos Hotels to create digital products both nationwide and beyond.
I value a holistic approach in my projects, starting from research and co-creation and validating with end users and stakeholders. I have been involved in the full cycle of digital product creation, from research and benchmarking to prototyping and implementation. I am experienced in maintaining a relationship with the clients, presentations and demoes, as well as co-creation workshops.
My strength lies in executing a solid vision from an art director’s perspective and connecting the dots across various sub-teams involved in a project. I am driven by meaningful topics and inspiring colleagues with a strong team spirit, wherever my work takes me.
In my spare time, I am an interior design enthusiast, with my home serving as my creative playground. I am constantly on the lookout for new and exciting spaces and architectural locations to visit or stay at.