Apotti – Serving everyone’s needs

Oy Apotti Ab emerged from a collective effort by municipalities and HUS, marking the birth of the world's pioneering client and patient information system, which integrates social and healthcare services. The Apotti system revolutionizes how social and healthcare professionals access customer and patient records, ensuring seamless access across all services and facilities.

As a brand, Apotti is committed to fostering positive change in the lives and health of our communities. Apotti’s mission is to establish a healthcare system that is accessible to all, promoting greater equality and equity. The Apotti brand embodies this vision, reflecting an ambition to make a meaningful impact on society. Apotti prioritises serving the diverse needs of people, striving to create a healthcare experience that is inclusive, compassionate, and effective.

The design team at Fjord was tasked with refreshing the brand identity for Apotti, reflecting the company's entry into a new era and preparation for significant changes in the social and healthcare segments. Collaborating closely with the client, we co-created Apotti’s design principles, tone of voice, and refreshed visual identity. We delivered updated brand elements for both physical and digital environments, along with a North Star concept to guide future brand development and online presence.

Project done at Fjord, 2018. For further information, please visit: apotti.fi