Visual identity and art direction for TechArch Day 2018 – an annual event addressed to tech and design enthusiasts. The event is set to a broader and deeper understanding of how to utilise technology and design to run your business in the real world today. The event is organised by Accenture Technology.
The visual identity for year 2018 edition. The identity is a collaboration between Fjord and Accenture Technology, where Fjord has taken a leading role in the art direction and event design. The aim was to find a new path which is originally based on Accenture brand elements (font and colours), but has a fresh expression. Combining tech, design and craftsmanship – the 3 main event tracks – has found its manifestation in playful geometric shapes. These shapes have become building blocks of the new visual identity.
