Visit Finland.com – digital experience reimagined
Visit Finland, operated by the Finnish Tourism Board, set a goal of making the country the top choice for mindful travellers. Environmental factors and conscious travelling – driven by well-being – are becoming more and more significant in travel. We created a brand experience heavily rooted in senses that translates the unique gifts Finland, the happiest country in the world, can share with tourists. For full experience: visitfinland.com
“Imagine, plan, live and share
your sustainable travel experience in Finland.
Your unique journey to happiness
starts here and now.”
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The objective for the renewed VisitFinland.com was to create a genuine portrayal of Finland that captivates and inspires visitors with engaging content, conveying the essence of the Finnish lifestyle. The aim was also to provide dependable and trustworthy travel information and planning tools, catering to the needs of both prospective and current visitors.
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To achieve these goals and set VisitFinland.com apart from competitors, it was essential to create an intuitive, innovative, and personalized digital experience characterized by seamless interactions and distinctive, original content.
The VisitFinland.com experience aims to offer meaningful and engaging interactions that allow users to immerse themselves in the sustainable Finnish lifestyle. It starts with captivating content and actions designed to help plan your dream trip to Finland. The platform is crafted to ensure that visitors not only take away the essence of the Finnish spirit but also feel it growing within them during their journey.
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VisitFinland.com distinguishes itself as the sole digital "host" that provides a multi-sensory, step-by-step journey (dream, plan, book, live, share) for international travelers, guiding them towards their unique interpretation of happiness. It showcases the unique quirks and unique selling points (USPs) of Finland, setting it apart from other Nordic countries.
Embracing its distinctiveness with pride, Finland is unafraid to display its quirks. This is reflected in VisitFinland.com's use of funky, playful illustrations, patterns, and imagery that embody a quirky charm, capturing the spirit of Finland in a way that's both engaging and memorable. This approach not only differentiates Finland from its Nordic neighbors but also adds a lively and inviting dimension to the user's journey from dreaming about a Finnish vacation to sharing their experiences post-visit.
“Visual identity rooted in Finnish happiness and nature”
Built on the extensive amount of insight research, interviews and co-creation workshops, happiness as sensory experiences became the main differentiating concept. We explored visually translating one sense to another, such as dynamic facets of nature into an animated logo, the sound of Finland into colours, and natural texture into tactile patterns.
Work done at: Accenture Song. Client: Business Finland. Illustrations: Christopher De Lorenzo. Year of completion: 2021. For full experience: visitfinland.com