The platform delivers relevant, value-added content centered around the theme of "joy of movement," promoting an active lifestyle for families worldwide. It provides expert advice on appropriate clothing, features influencer-generated content, and encourages user contributions, making it an ideal space to build a strong relationship with the brand.

With an omnichannel approach, users can enjoy consistent thematic content across platforms, from Instagram to in-store experiences. The platform displays content tailored to the weather, while also allowing users to filter by key topics such as babies, toddlers, city life, or winter sports.

The platform supports Reima's brand mission and core experience principles: active, joyful, inspiring, and reliable. It creates value by offering inspirational and educational content, along with practical tools that enhance users' experiences. By encouraging families to embrace an active lifestyle centered around the "Joy of Movement," the platform helps bring Reima's mission to life, inspiring healthy, joyful living.