IKIGAI. Visuals and creative direction for a contemporary tea house. Personal work.
“IKIGAI is a contemporary tea house designed to offer a traditional tea experience tailored for modern living. It focuses on small, meaningful rituals that provide a moment of tranquility in the midst of a hectic day.”
“Simplicity is a corner stone of Ikigai brand elements. Organic shapes paired with serene, earthy colors evoke the essence of nature, harvest, and belonging of humans with the natural world.”
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The Ikigai creative vision lies at the crossroads of tradition and modernity, blending respect for traditional Japanese aesthetics with bold, contemporary shapes. It nurtures slow, meaningful moments, without rushing through them.
This philosophy extends to the use of natural materials within the tea house's interior, harmoniously paired with the earthy colors of the brand's identity to form a cohesive whole. The Ikigai customer is someone seeking a moment of tranquility amidst a hectic week.
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Simplicity is a corner stone of Ikigai brand elements. Organic shapes paired with serene, earthy colors evoke the essence of nature, harvest, and belonging of humans with the natural world.
While rooted in the traditional tea ceremony, a contemporary flair is introduced via minimalist typography. Organic shapes act as versatile containers for color, imagery, or video, infusing a playful touch into both print and digital media. After all, minimalism doesn't have to be dull.
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Ikigai tea house and online presence embody a philosophy of "less is more." With a focus on minimalism, emphasizing only the essentials.
Ikigai strives to provide a seamless experience between the physical tea house and its website/online store. At Ikigai, quality is prioritised over quantity, ensuring to offer not more, but the right things to enrich your moments of tranquility.